regional + college alumni + visitors bureau + corporate
publication design
As Art Director and feature designer for several publications highlighting regional cuisine, beauty, and its people, I’ve also served as Co-Creative Director and spot illustrator for Luckbox, a product and service from tastytrade—
bringing a versatile creative lens to every project.
PUBLICATION LIBRARY:
Luckbox Magazine
Traverse Magazine
Northern Home & Cottage
Travel Marquette—Visitors Bureau
Nexus —NMC College Alumni
American Spoon—Corporate Catalog
visual storytelling found here
breathing life into a personal gym
logo design + branding
A logo is a visual expression of a company's brand. A strong logo communicates who the company is—their name, personality, and what they do. It functions as a part of the brand system, appearing on everything from print materials, apparel, websites and more.
BRANDING HIGHLIGHT:
Detroit Sweat is a private fitness studio focused on serious training. Owner Chelsea wanted an identity that was welcoming, personal to her, and representative of the city. The studio logo incorporates three bars acting as the Detroit skyline, while the tagline encourages clients—no excuses!
restaurant branding + logo + support icons
about the bistro
Bistro on the Greens located on the property of Mission Point Resort on Mackinac Island. This outdoor bistro, decorated with bright umbrellas and laid back vibes, offers views of both Lake Huron and The Greens—the islands only putt-putt course. The circular icon symbolizes water, sunsets and the course.
There are three restaurants on the property, each have their own personality,
yet all align with the resort’s brand.
BRANDING HIGHLIGHT:
A full line of colorful and playful icons is used on menus, uniforms, specialty drink offers, signage, and even the golf flags on the putt-putt course!
Small brag:
The Bistro icon is a winner! No, really! This along with 5 others. Like to see more?
https://app.logolounge.com/designers/onefishcreative
IS THIS OUR FIRST TIME MEETING? WELL, HELLO THERE.
Gail Snable // Founder, Art Director, Illustrator
My love for print and illustration started early, flipping through travel magazines, Highlights Magazine, and National Geographic. I was always creating—whether building boat models from cardboard, over-designing a science report, or painting a giant portrait for a school play (where I played a loud and boisterous Betty Chumley in Harvey—my first and last acting role for many reasons). If there was something to make, I was on it, usually surrounded by a pile of random materials and a very questionable amount of duct tape and glitter.
A graduate of Kendall College of Art and Design, I worked with design agencies throughout Minneapolis, assisting clients such as Rollerblade, Scimed Life, Medtronic, Subway Kid's Pack, Wildlife Art News publication, and Heinz. A move back to Michigan led me to Traverse City, working with clients such as Four Winns Boats, Wellcraft, ECI, Grand Traverse Resort & Spa, and Honor Bank. Prior to opening Onefish, I was acting Art Director and Feature Designer for Traverse Magazine and Northern Home & Cottage.
When not collaborating on a project, you'll find me with a paintbrush in had or traveling with my husband to places where history is in abundance—and where there always seems to be a rather big hill to climb.